Tag Archives: small business

Breathing Life into Main Street USA

The impact of Latino entrepreneur ship can be found in the most unique places.  Take Ottumwa, Iowa for instance.  Located in southeastern Iowa, the town is home to about 25,000 residents.  Like many Midwest towns, it has experienced a population decrease over the last few decades.  As a result, Ottumwa has its share of vacant 1960s-era Main Street buildings.

While this town has seen a decrease in its overall population, Latino residents are on the rise.  Along with this increase, there’s been a revitalization along Main Street.  Many of the vacant buildings are now home to new businesses started by Latino entrepreneurs. Latino entrepreneurship in these areas is a national trend.  Much of the credit can be given to people like Himar Hernandez, who works with small Latino businesses in the area.  Watch the video below and see how Latino small businesses are breathing new life into old towns.