Organizations are tapping Twitter to reach a more diverse clientele. Latinos are the fastest growing demographic using Twitter (and other social media tools). It would make sense that media outlets are seeing this as a “no brainer.”
It’s all about advertising dollars – and one of the reasons DirectTV has also bumped up it’s Spanish language offerings. Yes, some media outlets are going in the opposite direction. NBCLatino went idle a few weeks ago to the dismay of many on Latino social media channels.
Graphic via WSJ