What's Wrong with Higher Education:A Marketers Perspective

Seth Godin shares some provoking thoughts regarding higher education from a marketers perspective. Great stuff especially if you also look at it from an industry, organizational behavior, and organization culture perspective. My favorite piece:

The solutions are obvious… there are tons of ways to get a cheap, liberal education, one that exposes you to the world, permits you to have significant interactions with people who matter and to learn to make a difference. Most of these ways, though, aren’t heavily marketed nor do they involve going to a tradition-steeped two-hundred-year old institution with a wrestling team. Things like gap years, research internships and entrepreneurial or social ventures after high school are opening doors for students who are eager to discover the new.  The only people who haven’t gotten the memo are anxious helicopter parents, mass marketing colleges and traditional employers. And all three are waking up and facing new circumstances.