College Relations – A New Frontier

What’s the future hold for college recruiting? Kevin Wheeler provides a great list of 40 factors that he sees in the future. While most of Kevin’s great list is linked to incorporating online technologies, I think there is also an opportunity in the college recruiting industry to change the paradigm in another way. This includes changing the “one size fits all” recruitment strategy (or paradigm) to one that integrates and appreciates the complexity of the diverse workforce. Much like consumer-centered models are designed to target a diverse population, college recruitment strategies can mirror this same approach. Why should diverse and inclusive strategies wait until employees enter the organization?