Louis Pagan over at Latino Rebranded shares an excellent post regarding the Hispanic Cyber Study put out by AOL. The statistics are eye opening and again can be applied to employers looking to leverage information on Hispanics, particularly Hispanic college students, and their online activities. A key observation:
They spend over 24 hours online per week, half of that time connected via mobile device. They are highly innovative, thus are early adapters.
Employers need to consider how this social media trend can benefit their campus recruitment efforts given that Hispanics are incredibly active in using this technology.