Trend: Hispanics Use Mobile Devices More Than Other Groups

Mobile devices have given today’s college students a variety of options. Students can take in a job fair on campus via a Twitter #hashtag or participate in an online career expo. Networking doesn’t need to be done in a face-to-face environment but rather through Facebook, MySpace or a number of other online social networking sites. As college student technological savvy continues to increase, so does the opportunity for employer college recruitment efforts. According to a new report by the Pew Hispanic Center, most of these new “hyper-users” are young Latinos and African Americans. Both the Pew Center and the Nielsen Company report that Hispanics are using their phones more robustly than are whites. If you’re interested in reaching Hispanic college graduates, your recruitment strategy needs to leverage this important technological trend.