Our Growing Hyphenated America

So implies Shikha Dalmia who also contends the immigration assimilation argument is often a myth, especially when it relates to Latinos:

But such snapshot comparisons between the attitudes of naturalized and native-born citizens tell us nothing about the assimilability of modern immigrants compared to past immigrants — a good third of whom returned home because they didn’t like America. What’s more, assimilation is a multi-generational process that by all available metrics seems to be proceeding just fine. For example, restrictionists consider Latinos the most resistant to assimilation because of their tenacious fondness for Spanish and their relative proximity to their homeland. Still, 91 percent of the children and 97 percent of the grandchildren of Mexican immigrants to America speak English as their dominant language.

Victoria Stilwell expects this “majority minority” to have significant economic impact in the coming years. As I’ve noted in my last few posts, it’s this financial argument that will ultimately compel organizations to open their eyes:

Companies would do well to take heed, said Jeffrey Humphreys, the director of the Selig Center.

“A lot of companies look overseas for fast-paced growth, but there is fast-paced growth right here in our own backyard and it’s in these minority consumer markets,” Humphreys said. “Because these different groups spend their dollars differently, a tailored message or product makes sense for many businesses.”

For example, black Americans tend to spend more on children’s clothes, groceries and utilities and less on new cars, alcohol and health care, according to Humphreys, who used the Labor Department’s consumer expenditure survey for data on racial groups’ outlays. Hispanics devote more to dining out and phone services, and less to entertainment, education and personal insurance.