The Starbucks of Panaderias?

A new chain of Mexican bakeries has opened in Los Angeles which adds an “upscale” twist to the traditional Mexican “panaderias.” Some see this as the continued gentrification occurring in parts of East Los Angeles, particularly Boyle Heights. The owner of La Monraca disagrees:

Some persons said the first store’s interior and ambiance was “too fancy” and might turn off customers, Cervantes said. He found such remarks offensive and also took issue with those who viewed the expansion of a Latino firm as a symbol of selling out or unwanted gentrification. Cervantes said Latino and other customers have appreciated the stylish interiors as well as the classic conchas, cuernitos and other Mexican baked goods.

“Nobody likes something that’s run down,” Cervantes said. “We are deserving of the best – just like everybody else.”

Hey, if the concept works for upscale Latino beers that taste like horchata, why not? However, I do like my pan dulce and panaderias a little messy – not perfect. The loud hustle and bustle of panaderias is part of the experience for me. But more power to Mr. Cervantes and his new venture. Yelp scores seem to be very positive. I’ll visit one next time I’m in L.A. – but hope it’s better than this review – I do love my tortas!