As social networking becomes more and more a part of our lives, particularly our working lives, the medium can literally change the way we think about everything. After a few months of blogging, I decided about a week ago to jump into the realm of Twitter. Not knowing what to expect, frankly I was a bit hesitant and reluctant. How would my perspective and focus provide any value to this surging community? A week later and close to 120 followers later , I’ve become a huge Twitter advocate.
With this new perspective, come new opportunities to use this resource with other online technologies to engage those that can benefit from my contributions. And more importantly, I have so much to learn from them. I’ve experienced how technology is changing rapidly the fundamentals and practice of college recruiting. Whether you are a career center or employer, college student or college graduate, those that are proficient in the use of social networking tools and incorporate them into their day-to-day activities stand to learn something new everyday.
For small businesses like mine, being part of the social-media environment is no longer a novelty; it’s a necessity. While Twitter and other social online tools are new to me, many have already leveraged them becoming experts and are already looking toward the next generation of online networking tools. I hope to catch the next wave with them. Research has already shown that Hispanics are early adopters of online and mobile technology. In only a week, I’ve seen how the Hispanic online community mirrors our face-to-face social interactions. I’ve already been befriended by a welcoming community that, according to Google Analytics at least, has been interested in my services and efforts.
With respect to my focus, I hope to continue to fill a small niche in the online community: the need to provide organizations meaningful and practical information related to Hispanic college students entering the workplace.
Thank you to all of you that have made my arrival beneficial!