Show Me You Understand

Florida State student Karen Garza shares advice regarding Latino consumers; however, the same important advice should be understood by organizations targeting Latino talent:

The Hispanic consumer doesn’t want to buy from a company whose only goal is to sell a product, but wants a product that will enhance or add to their cultural identity. What sets the Hispanic market apart from non-Hispanics is that once companies prove themselves to their Latino consumer, they will get not only a happy customer, but a loyal one who is willing to tell others about a product.