The last 15 years have seen significant changes in the recruitment advertising area. When I first began in the recruiting field, print ads dominated the industry. By 2000, job seekers jumped online to websites like Monster, CareerBuilder, and HotJobs. As we near the end of the first decade of the 21st century, another transition has occurred. Social networking sites such as Facebook, LinkedIn, and Craigslist are emerging as strong competitors to traditional online job boards. That’s why it’s not surprising that job board postings and revenues have dropped significantly over the last few years. Yes, much of it can be attributed to the economy, however, a lot more can be attributed to the declining benefits of online board experiences. Whether it’s the excess of advertising, quality of job listings, or registration requirements, job seekers are disenchanted by their overall experience. Employers are now skeptical as well. As a former director of recruiting, job boards produced less than significant response rates with the quality of candidates average at best. Many of the candidates I contacted were actively being recruited by other organizations, thus resumes came from a shared pool of candidates. Not effective.
Companies like Jobs2Web.com are literally reinventing online recruiting. The company describes itself as an interactive recruiting partner. They develop and implement innovative technologies and services to enable organizations to attract, capture and communicate with the increasing number of interactive job seekers. Certainly, the company is not the “silver bullet” online recruiting source, but Jobs2Web does make the make a viable case for reallocating resources from job boards and more toward interactive recruitment strategies. Check out a great podcast with Jobs2Web founder Doug Berg via Total Picture Radio.