Developing Low Income High Achievers

Discussing this recent study, Derek Thompson at the Atlantic considers why low income, high achieving students don’t go to college:

If we want students from disadvantaged areas to attend good colleges and obtain modern skills, we should be thinking about ways to entice them, not scare them with blaring headlines: “SIX FIGURES IN DEBT AND UNEMPLOYED AT 22.”

Social media can be one solution:

Rather than advertise through brochures, which don’t target low-income teens, the researchers wonder whether there might be opportunities in social media and digital advertising to directly appeal to talented students who could attend a top private institution but are more likely to apply to community college.