Do a quick search for social media recruiting and you can find thousands of links to strategies, models, and trends regarding how organizations are trying to use these tools to attract new talent. Blogs are dedicated to it, conferences discuss it, and organizations are still trying to get it
But more often than not, simple is better.
NPR is using a very simple social media approach to spread the word about its job openings. By using a hashtag (#NPR—), NPR is finding unsophisticated success while other organizations spend millions attempting to do the same.
Indeed, simple is sometimes better.