Break It – Even If It’s Working (Maybe)

I enjoy finding new models that disrupt traditional approaches to doing things. One example is how “experimental recruitment” is seen as a better way for colleges and universities to attract potential students. Rather than “selling” a school, new models give potential students a preview of their experience.

Here [The Brunel Business School] we put a lot of we offer a mini-university experience with business simulation games, peer networking opportunities, motivational speakers and group exercises, all with the aim of creating a shared understanding of what university life is all about. In taking this approach, we are starting to undermine the conventional recruitment model that is fast becoming outdated.

Organizations that offer internships attempt to do the same thing, but I bet very few are able to provide a similar experience.