Isabel Valdés and Jake Beniflah at AdAge question why the Hispanic market still doesn’t receive its fair share of investment from corporations.
…the Hispanic market grew 43% in the last 10 years — how can this market still seem invisible so much of the time, failing to get the investment share and business priority it ought to have?
It’s a good read and indirectly ties back to the lack of Latino representation in key marketing decision roles in organizations.
