Gustavo Razzetti at ClickZ provides an interesting recap on his talk regarding bicultural Latinos and engaging them via social media. Indeed, as Gustavo notes, Latinos live in two very distinct social media channels: one foot in the mainstream and the other firmly placed in the Latino space. And very often – they blend together:
Latinos are part of that mainstream. They simply behave differently and search for other interests and content that they interact with on Latino social communities.
I’ve been doing a lot of research recently about Latinos, social media, and the talent market. Much of what Gustavo discusses can be applied to the recruitment space – adapting to customer behavior. If organizations begin to add social media to their Latino recruitment strategies, understanding these subtle differences will be key to attracting Latino talent.
Image via ClickZ