Employee Resource Groups (ERGs) provide organizations with many potential benefits – internally and externally. Michael Brito at BritoPian adds a social media layer to the discussion. He explores how, with right structure and policies, social media can help organizations build employee brand ambassadors.
Given the competition for talent, this social media strategy casts a wider net for attracting a more diverse and savvy pool of candidates. Employees act as an extension of traditional recruitment methods, and more importantly, they are seen as genuine advocates on the organization’s behalf.
Graphic via BritoPian