When I managed the college recruitment program for a company years ago, we always had a “non-traditional” pipeline to draw talented candidates outside of our target schools. This program proved to be effective because graduates coming in through it were very motivated to work with our organization. Furthermore, many of these students were considered “non-traditional” – students that don’t necessarily follow a conventional path through college. As I’ve noted many postings (and one video to the right), Latinos are historically follow non-traditional paths academically.
ERE has shared great strategies for attracting non-traditional students, as well as the advantages of hiring more of them:
Statistics from that same agency claim that 73% of all college students meet one or more of these criteria, which means most campus recruitment efforts only target the remaining 27%.