Don’t Judge a Latino by His or Her Cover

Once again, a report by PEW Hispanic Research illustrates why Latinos are such a diverse community. A lot of good information in this report. Bottom line – keep in mind that attracting Latinos to your organization means recognizing these nuances and understanding them in the context of the workplace. Some highlights:

When it comes to describing their identity, most Hispanics prefer their family’s country of origin over pan-ethnic terms.

“Hispanic” or “Latino”? Most don’t care—but among those who do, “Hispanic” is preferred.

Most Hispanics do not see a shared common culture among U.S. Hispanics.

Many more in the report.