Once again, a report by PEW Hispanic Research illustrates why Latinos are such a diverse community. A lot of good information in this report. Bottom line – keep in mind that attracting Latinos to your organization means recognizing these nuances and understanding them in the context of the workplace. Some highlights:
When it comes to describing their identity, most Hispanics prefer their family’s country of origin over pan-ethnic terms.
“Hispanic” or “Latino”? Most don’t care—but among those who do, “Hispanic” is preferred.
Most Hispanics do not see a shared common culture among U.S. Hispanics.
Many more in the report.