Matching Employment and Consumer Branding

This a good piece over at ERE regarding consumer and employment branding and how often both aren’t in sync with each other. From a Latino talent perspective, organizations often think (particularly consumer goods companies) the popularity of their brands with Latinos will consequentially attract them.

While this is true in some respects, it could have an inverse effect: if you’re products are so popular with Latino consumers, why aren’t Latinos equally represented within your workforce?