The 2012 Bullhorn Reach Social Recruiting Activity Report regarding social recruiting shows that recruiters use LinkedIn as their primary social media recruiting tool – far more than any other (see graphic below).
Interesting piece of data when one considers that Latinos over-index in their use of social media tools. However, which social media tool is least used by Latinos? Ding..ding…ding. You got – LinkedIn!
I’m not saying organizations should shelve their LinkedIn efforts to attract Latino talent, but they should focus on the tools that will provide more value: Twitter, Facebook, and You Tube.
Attracting professional Latino talent via social media (and beyond) is really about building relationships – and I think Twitter and Facebook tend to do a better job.