Relationships: The Key to Finding Latino Talent via Social Media

The 2012 Bullhorn Reach Social Recruiting Activity Report regarding social recruiting shows that recruiters use LinkedIn as their primary social media recruiting tool – far more than any other (see graphic below).

Interesting piece of data when one considers that Latinos over-index in their use of social media tools. However, which social media tool is least used by Latinos? Ding..ding…ding. You got – LinkedIn!

I’m not saying organizations should shelve their LinkedIn efforts to attract Latino talent, but they should focus on the tools that will provide more value: Twitter, Facebook, and You Tube.

Attracting professional Latino talent via social media (and beyond) is really about building relationships – and I think Twitter and Facebook tend to do a better job.