The Social Media Recruitment Paradox

According to a recent study by Reppler, over 90% recruiters use social media to “weed” out potential candidates. Interesting on a couple of fronts. First, that a social media¬† business that helps job seekers to “clean up” their online presence even exists – wow. Second, that organizations (recruiters), are using social media as a tool to eliminate rather than engage (or even drive) potential employees. Given that organizational social strategists are using social media to connect people with their brands, I find it interesting that other organizational functions are using social media to dismiss them. It’s a fascinating paradox.¬† The info graphic for the study is below (h/t to @brocansky ).