Might just be me, but there seems to be a great deal of buzz related to Latino topics today (marketing, education, politics, etc.) via Twitter including President Obama’s appearance at the NCLR Conference in D.C (#NCLRConf). A lot tweets regarding organizations and leaders “investing” in the Latino community in different ways. What I find ironic is how investing often lacks the most important element – time.
Increasing your presence or investment alone will not provide the results you want. Whether investing in financial markets or in the Latino community – it’s investment of time that will eventually provide the ROI.
I agree with this entry. I was a panelist at the NCLR Conference speaking about the 5 step strategic process to use social media to a group of students. The one thing I always tell students is that it’s very important to be literate on a subject before doing anything. Today it seems like everyone wants to make money off the Latino community because it’s growing, but some people don’t understand everyone’s needs because the Latino community is so diverse. Check out my NCLR presentation http://www.adrianagallegos.com. If you have a class or a seminar in which you would be interested in me speaking at let me know.
Great blog, keep up the good work!
Adriana
Adriana -
Thanks for the comment and feedback. I’m glad you “got” my post. It’s far too easy to “invest” in a community that’s growing as fast the Latino has over the last two decades. I think Latinos recognize a genuine interest in developing our community and just not making inroads to hit the bottom line. I did review your presentation at the NCLR Conference – good work! I hope to keep those lessons in mind everyday! Saludos!