Might just be me, but there seems to be a great deal of buzz related to Latino topics today (marketing, education, politics, etc.) via Twitter including President Obama’s appearance at the NCLR Conference in D.C (#NCLRConf). A lot tweets regarding organizations and leaders “investing” in the Latino community in different ways. What I find ironic is how investing often lacks the most important element – time.
Increasing your presence or investment alone will not provide the results you want. Whether investing in financial markets or in the Latino community – it’s investment of time that will eventually provide the ROI.