Lessons in Targeting Latinos via the Web

My buddies over at Bixal share this great overview of the Center for American Progress’ (CAP) new Spanish language advocacy website supporting Latino Community efforts. Bixal’s blog post provides an excellent interview with  Raúl Arce-Contreras, CAP’s Press Assistant for Ethnic Media. Even more interesting is how CAP approached the creation of this new website – not by translating current content – but by developing a website targeting Latino efforts and interests – lessons for organizations as well.

…Instead we intend to portray the content in CAP en Español in way that demonstrates how a particular issue or set of issues are important for the Latino community and communities of color. This is easier to do for some issues than it is for others.