If you’re interested in building relationships with Latinos online, I suggest you pick a copy of Latino Link: Building Brands Online with Hispanic Communities and Content by Joe Kutchera. I’ve put together a video book review below.
Joe’s book should be part of your “reaching Latinos online” reference library since it covers many of the important topics necessary to do so. The book is relevant to a variety of audiences including organizations that are looking for practical and effective strategies to reach Latino college students online. It’s filled with an assortment of excellent case studies from research and professional experts in a number of industries. I think you’ll find it an excellent resource.
Visit Joe Kutchera’s website as well – he’s a good guy!
Enjoy!
Miguel – Thank you for the review. Yes, we need more “cultural bridge builders,” as you say. Let me know how I can be of help to your blog/business.
Thank YOU, Joe. Appreciate your efforts in creating a resource for all of us. Be well.
Miguel,
Would you put your video review on Amazon with Joe’s book? We’d love to see it there. We are also using it in an email to our bookbuying customers. Also, we have another new book called Latinization and the Latino Leader?If you’d like a copy for review, I would be glad to send one. Just respond with a postal address.
Thanks for all you do.
Kind regards,
Doris Walsh