If you’re interested in building relationships with Latinos online, I suggest you pick a copy of Latino Link: Building Brands Online with Hispanic Communities and Content by Joe Kutchera. I’ve put together a video book review below.
Joe’s book should be part of your “reaching Latinos online” reference library since it covers many of the important topics necessary to do so. The book is relevant to a variety of audiences including organizations that are looking for practical and effective strategies to reach Latino college students online. It’s filled with an assortment of excellent case studies from research and professional experts in a number of industries. I think you’ll find it an excellent resource.
Visit Joe Kutchera’s website as well – he’s a good guy!