In talking with some organizations about Hispanic recruitment, I’m not surprised by their common response: that is, their current recruitment strategies also encompass reaching Hispanic talent on campus. Participation in Hispanic-related campus activities is a start but certainly doesn’t formulate an effective Hispanic recruitment strategy. Including Hispanic recruitment strategies as an appendage to a wider strategy is not effective.
Such a strategy is broad but not very deep.
It’s not just about modifying recruitment literature either. Reaching Hispanic talent is about making a long-term incremental investment. It’s about moving resources from general to focused strategies. It’s about understanding culture, values, beliefs, lifestyles, and experiences. Organizations that make this adjustment are really able to ‘communicate and reach’ the growing Hispanic talent base.
Indeed, reaching Hispanic talent is more than just about getting your feet wet – it’s about diving in.