Unless you’ve been hiding under a rock, most organizations and employers are now aware about the benefits of using online strategies to build awareness amongst college students. No where is this more notable than in targeting Hispanic college students. A new study shared by eMarketer shows that close to 40 million Hispanics will be online by the year 2014 – that translates into approximately 70% of Hispanics. According to the report:
The majority of online Hispanics are native born and speak English proficiently, but they still take notice when marketers’ Spanish-language efforts are lacking. Additionally, data shows that the Hispanic market is more receptive to online advertising than non-Hispanics.
Taken together with other reports that show Hispanics making significant increases using social media and mobile internet usage means employers should be making online strategies a big part of their college recruiting strategies.