No question that the workforce today is becoming more diverse. However, it’s still striking how many organizations have yet to look beyond the traditional “one size fits all” recruiting model – this is particularly true in college recruiting. I’ve written many times about the need for companies to develop a customization model for their college recruiting strategies. Besides my own viewpoints, reports from organizations and authors have supported the need for organizations to match their recruiting strategies (and employee needs) with the diversity of the workforce. For example, this Emerging Workforce Study by Spherion includes an excellent overview of why employers should customize their recruiting efforts given the diversity of workforce. While many organizations employ this approach for senior level searches, such a strategy can be operationalized into a process that can be applied to all recruiting processes, including college recruiting. A customized college recruiting approach could be a key component in attracting and retaining a more diverse workforce.