Spent the day browsing Day 2 of the Hispanic PR and Social Media Conference in Dallas via Twitter (#HPRConf) . Again – some excellent observations shared by the attendees about reaching Hispanics via different media channels. Thanks to all those in attendance that shared their experience. I tried to categorize some of the more relevant tweets, and as I noted yesterday, many of these comments can serve as a basis for recruiting Hispanics – or as a starting point to review your current strategies. Comments from the last two days also reflect a chance for companies to tap a demographic group that will significantly impact all aspects of an organization – including future talent needs. Enjoy!
Opportunity!
…multicultural trend will disrupt some businesses while opening new opportunities for others….
…digital understanding will be imperative to reaching Hispanics…
…Hispanics outpace non-Hisp in every aspect of digital engagement. Can connect w/other Latinos, esp. smaller town…
…utilize platforms like Twitter and Facebook to help get ur blog/wesbite known
How Are You Measuring Success?
…Online is a cost-effective way to reach Hispanics!!
…In an Era When Salsa Outsells Catsup, Whatch Gonna Do About It?
…sophisticated pr measurement also includes measuring: awareness, knowledge, opinions, attitude and behavior…
…measuring ROI…73% of Hispanics choose brands that are tied to a cause….
Are You Culturally Aware?
…40% of US kids are multicultural…
…online Hispanics are young, mobile and bilingual…
…an effective comms program requires a multi-disciplinary approach, with brand managers, creatives, & PR telling a unified story…
…Latinos want to be recognized for their strong values and work ethic in pursuit of economic progress, not immigration….
… ask (Hispanic) SM communities for their advice and feedback… then be sure to implement
Miguel, excellent post. The folks are doing a nice job of keeping us up-to-date through #hprconf. “Hispanics outpace non-Hisp in every aspect of digital engagement.” I think that sums up the need for relevant and meaningful content and the awesome thing about it is that we Latinos can’t find enough good content opening up lots of opportunities for new voices and talents in the digital space.
Thanks Jose. Appreciate the feedback as always. Indeed, I’m very appreciative of the effort attendees have given to inform us less fortunate to be there! I’ll start budgeting to attend next year’s event!