More Lessons from the 2010 Hispanic PR Conference (Day 2)

Spent the day browsing Day 2 of the Hispanic PR and Social Media Conference in Dallas via Twitter (#HPRConf) . Again – some excellent observations shared by the attendees about reaching Hispanics via different media channels. Thanks to all those in attendance that shared their experience. I tried to categorize some of the more relevant tweets, and as I noted yesterday, many of these comments can serve as a basis for recruiting Hispanics – or as a starting point to review your current strategies. Comments from the last two days also reflect a chance for companies to tap a demographic group that will significantly impact all aspects of an organization – including future talent needs.  Enjoy! 

 Opportunity!

 …multicultural trend will disrupt some businesses while opening new opportunities for others….
…digital understanding will be imperative to reaching Hispanics…
…Hispanics outpace non-Hisp in every aspect of digital engagement. Can connect w/other Latinos, esp. smaller town…
…utilize platforms like Twitter and Facebook to help get ur blog/wesbite known

How Are You Measuring Success?

…Online is a cost-effective way to reach Hispanics!!
…In an Era When Salsa Outsells Catsup, Whatch Gonna Do About It?
…sophisticated pr measurement also includes measuring: awareness, knowledge, opinions, attitude and behavior…
…measuring ROI…73% of Hispanics choose brands that are tied to a cause…. 

Are You Culturally Aware?

…40% of US kids are multicultural…
…online Hispanics are young, mobile and bilingual…
…an effective comms program requires a multi-disciplinary approach, with brand managers, creatives, & PR telling a unified story…
…Latinos want to be recognized for their strong values and work ethic in pursuit of economic progress, not immigration….
… ask (Hispanic) SM communities for their advice and feedback… then be sure to implement