Lessons from the 2010 Hispanic PR Conference

Today I spent the day browsing the tweets shared by people attending the Hispanic Public Relations  Conference in Dallas (#HPRConf). I copied over some tweets that caught my eye because I think they capture a lot of what’s relevant to attracting and recruiting the Hispanic workforce. Most of the comments came from presenters that were shared by attendees. Here are a few (edited by me to save some space!):

….Latinos will make up 92% youth in 2035…
…..its imprtnt to tap into Hispanic passion….
…..experiential marketing is to engage brand one on one….make connections…
..…make emotional connections with consumer…
.….much of what I’m hearing re: importance of relationship + Hispanics mirrors research….
….nothing happens by accident…diversity is force behind McDonald’s efforts…
…cultural insights necessary for successful media/mktg. Different model for new economy – cheaper, faster…
…the role of the brand manager is evolving to that of an online community manager…
…10% Hispanic professionals joining professionals organization. ..join to network!
…Hispanics are born social networkers
…Latinos the most active social media users. Now we need to translate that into influence..
…Why Hispanics use SM? More social. Sparse content online. Young Hispanics like media & find ppl like them…

Relationships. Change. Technology (social media). These are only three areas where employers can begin to focus their efforts when it comes to attracting and retaining Hispanic college graduates. I’ve talked at length about the importance of establishing relationships with students, colleges, faculty, and organizations. This mirrors many of the comments coming out of the conference. Change is occurring daily. Projections about Hispanic demographics are one thing – to have them happening literally on a daily basis is another. Employers need to be monitoring change in Hispanic demographics consistently because at this rate – the next report or study will already be out of date. Finally, an obvious theme coming out of the HPR conference is that Hispanics are incredibly engaged online and are increasingly using social media.  As one tweet noted – Hispanics are natural social media users – the medium certainly mirrors Hispanic culture in many ways. Leverage it to reach, attract, and recruit Hispanic students.