Latinos love to build relationships. Indeed, we are very social individuals. So in a job market where it’s primarily “not what you know but who you know,” Latinos searching for a new job might have a slight advantage of grabbing a few. The New York Times provides a good overview of what it might take to land your next job. Internal candidate referrals have leaped ahead of most HR strategies in recruiting strategies. Online job boards like Monster.com, filled to the gills with long-term unemployed resumes, have been losing their notoriety among company recruiters – un-affectionately called “Monster-ugly.” In today’s job market, organizations are depending more on employees and less on their recruiting function:
Referred candidates are twice as likely to land an interview as other applicants, according to a new study of one large company by three economists from the Federal Reserve Bank of New York. For those who make it to the interview stage, the referred candidates had a 40 percent better chance of being hired than other applicants.
Discussing this recent study, Derek Thompson at the Atlantic considers why low income, high achieving students don’t go to college:
If we want students from disadvantaged areas to attend good colleges and obtain modern skills, we should be thinking about ways to entice them, not scare them with blaring headlines: “SIX FIGURES IN DEBT AND UNEMPLOYED AT 22.”
Social media can be one solution:
Rather than advertise through brochures, which don’t target low-income teens, the researchers wonder whether there might be opportunities in social media and digital advertising to directly appeal to talented students who could attend a top private institution but are more likely to apply to community college.
Interesting talk by Colin Powell regarding how students need structure to learn. I would agree, given that I have two kids and I work from home. When I talk about structure, I don’t mean rigidity. My kids have a lot of leverage in managing their structure and environment. It’s an important skill to develop.
In the video General Powell discusses how a large percentage of students, mostly minorities, from a particular high school graduated and were accepted to college. A great achievement. However, structure must continue well after high school, especially for Latino students. One of greatest challenges faced by Latino students in college is the lack of support structures such as advisors, mentors, and social groups. It’s an important topic and good video to watch.
Adrian Kinnersley suggests that LinkedIn isn’t harming 3rd party recruiters but rather job boards. According to Kinnersley, talent recruitment is becoming a niche game:
Recruitment advertising spending decisions are now being driven by the need for platforms which allow effective interaction and the ability to target an audience of choice. LinkedIn is a much better vehicle for this than large generic job boards and is therefore competing very effectively with them — not recruitment consultancies who use LinkedIn as a tool.
Kinnersley’s view is short-sighted. And Overell’s words are truer today than when he first wrote them more than a year ago. Regardless of which side of the argument you’re on, it’s ludicrous to ignore the threat that LinkedIn poses.
Do a quick search for social media recruiting and you can find thousands of links to strategies, models, and trends regarding how organizations are trying to use these tools to attract new talent. Blogs are dedicated to it, conferences discuss it, and organizations are stilltrying to get it
But more often than not, simple is better.
NPR is using a very simple social media approach to spread the word about its job openings. By using a hashtag (#NPR—), NPR is finding unsophisticated success while other organizations spend millions attempting to do the same.
I become very familiar with the Hispanic Association of Colleges and Universities (HACU) when I worked at the University of Texas at El Paso’s Career Center (UTEP is one of the largest Hispanic serving colleges in the country). I saw first hand the impact HACU had on Latinos across the country. As our interns returned from HACU internships, they were transformed from anxious students to confident young professionals. It was an amazing change to witness. DiversityInc shares a nice overview of the program, and its impact on those Latino students that participate in the HACU internship program.
The Winter 2013 issue of Phoenix Patriot, a publication for and about our military community via the University of Phoenix, examines the Career trends of 2013 and the top 10 things students need to know about getting a job. Below is an overview of career areas where military students might find a lot of opportunities. (Graphic via Phoenix Patriot)