Monthly Archives: May 2012

Understanding Latino Millennials

Univision Insights Research shares an excellent overview of Latino Millennials in the United States. Although directed at marketers, much of the information is relevant to organizations hoping to understand and capture Latino talent. Key excerpts:

Such a large majority means that—and the study supports this fact—the importance of cultural connections runs across all demographic groups of Hispanic Americans. This holds up unilaterally when it comes to gender, geography, income, education and, likely most relevant to marketers, the generational group Hispanics are in.

Marketers who target baby boomers, Gen X and Gen Y as subsets of the larger consumer population need to understand that Hispanic culture is as important to a 21-year-old Mexican born in the United States as to a 65-year-old Colombian who immigrated 15 years ago. About 63% of millennials ranked as high or medium in cultural connectedness, as did 89% of those 35-plus.

Reality Check: Where the Gender Pay Gap Begins

PayScale shows at what point women’s pay peaks as compared to men. According to this NYT article, the break begins when couple’s begin to have families:

At age 30, both college-educated men and college-educated women have experienced wage growth of almost exactly 60 percent, compared to what they earned at age 22. The typical 30-year-old male college grad working full-time receives $65,300 annually, and his female counterpart receives $51,000. Then, at age 30, college-educated women are likely to start having children. Not coincidentally, that’s also when women’s earnings growth starts to slow. Meanwhile, men’s earnings growth remains about steady.

Graphic via NYT

Settling In

I’ve been away the last couple weeks moving into our new home – while only 1/2 mile away from our townhouse, it was still a big undertaking! Anyway, will be getting back to regular posting this week. See you soon!

A Degree Just to Get By

A Work Trends study just released by Rutgers University paints a gloomy picture for this month’s college graduates. Despite encouraging news by some, these findings show that only half of the college graduates interviewed had full-time jobs. Furthermore, most graduates characterized their current positions as either a “stepping-stone” or a “to get by job.” A good study which shows the reality of our transitioning economy.

And of course, there’s also that certain little issue of college debt.

Completing the PHD Journey

While Latinos make up over 15 percent of the U.S. population, they account for only 3.6 percent of the doctoral degrees awarded in the United States. Dismal I know – and increasing these number will require a long term vision.

But we’re starting to make strides.

Read the inspiring stories of three Latinas who took the journey and received their PhDs over the weekend at the University of Texas at San Antonio.

Why Are Organizations Afraid of Diversity?

The national professional Association for CPAs (AICPA) is reaching out to minority professional organizations to help increase the representation of Latinos and African Americans in the accounting field. Asian Americans make up 9.1% of accountants compared with 4.8% of the working population. In discussing the need for organizations to make a better effort of recruiting and developing additional minority candidates in this area, Ken Bouyer of Ernst & Young notes:

We’ve got to move the needle. Sometimes you’ve got to be an advocate for diversity and not be afraid of that. And I think the AICPA … can continue to have a loud voice on this issue, and I want them to continue to speak loudly and continue to push, continue to agitate.

My question – why would organizations be “afraid?”

Pulling Back the Curtain

Kevin Wheeler at ERE shares 5 reasons why the traditional workplace is evolving: expectations, choice (not control), focus on employment branding, interest in the candidate experience, and focus on making “lists.”

I couldn’t agree more with his thoughts. When you consider that each of these reasons is impacted by the emergence of social media – it’s a more salient point. Why? Because we now have the ability to pull back the curtain and get a first-hand account of each item on the list.

The tweets almost write themselves:

Is “blank organization” really one of the “Best Places to Work?” or is it just a marketing scheme? Pls. share.

If experiences don’t match the company message – organizations will have challenges. Potential employees indeed now have a choice.

Reality Check: Job Outlook for the Class of 2012

A report by the Economic Policy Institute still shows a gloomy outlook for recent college graduates:

For young college graduates, the unemployment rate was 10.4 percent in 2010 and 9.4 percent over the last year, while the underemployment rate was 19.8 percent in 2010 and 19.1 percent over the last year.

This is a slight improvement that parallels other reports; however, the long-term implications of these numbers will be felt by 2012 grads well into the future:

Graduating in a bad economy has long-lasting economic consequences. For the next 10 to 15 years, the Class of 2012 will likely earn less than they would have if they had graduated when job opportunities were plentiful.