Monthly Archives: February 2012

Do Teachers Look Like Me?

Whether it’s an organization or the classroom – Latinos will ask the question, who else “looks like me?” Or “who else shares my background and experiences?” I often asked the question during my academic and professional career. In either case, a lack of representation, particularly for Latinos in the classroom means a lot. It communicates the message, “Hey, I made it so can you.” Point of the article here about super teacher, Alicia Garcia:

“I share that with my students. I’m very open with them,” Garcia said. “I don’t take any excuses, and I always use myself as an example. I hope that will influence and encourage them.”

Garcia and several other teachers said they share their personal triumphs with students in an effort to show students they get it. They know what it’s like to struggle at a young age and to come out successful.

Chiquita Relocation Redux

Charlotte, North Carolina’s Latin American Chamber of Commerce rolls out the red carpet for it’s new corporate citizen Chiquita Brands International. The company’s CEO, Fernando Aguirre, once again highlights the importance of Latino talent to Chiquita’s success. I still find this relocation fascinating since the company was headquartered in Cincinnati for more than two decades.  Does developing Latino professional talent and other diversity efforts impact the bottom line for a business and community?

Once again, just ask Charlotte and Cincinnati.

Relationships: The Key to Finding Latino Talent via Social Media

The 2012 Bullhorn Reach Social Recruiting Activity Report regarding social recruiting shows that recruiters use LinkedIn as their primary social media recruiting tool – far more than any other (see graphic below).

Interesting piece of data when one considers that Latinos over-index in their use of social media tools. However, which social media tool is least used by Latinos? Ding..ding…ding. You got – LinkedIn!

I’m not saying organizations should shelve their LinkedIn efforts to attract Latino talent, but they should focus on the tools that will provide more value: Twitter, Facebook, and You Tube.

Attracting professional Latino talent via social media (and beyond) is really about building relationships – and I think Twitter and Facebook tend to do a better job.

Are You Ready for the Wave of Latino Talent?

The Latino workforce will grow, significantly, over the next eight years. While the growth of the labor force is slowing in general, the Latino workforce, according to PEW Research Center Demographic Trends, is growing. Check out my video on this same topic here.

Latino talent is expected to comprise 18.6% by 2020. Currently, Latinos comprise almost 15% of the U.S. force. Based on BLS data:

From 2010 to 2020, Hispanics are expected to add 7.7 million workers to the labor force while the number of non-Hispanic whites in the labor force is projected to decrease by 1.6 million.

Consequently, Hispanics will account for the vast majority—74%—of the 10.5 million workers added to the labor force from 2010 to 2020. That share is higher than in the previous two decades. Hispanics accounted for 36% of the total increase in the labor force from 1990 to 2000 and for 54% from 2000 to 2010.

Is your organization ready for the new workforce?

Graphic via PEW

Reality Check: The Latino Workforce in 2012

The L.A Times shares of snapshot of the Latino workforce to date. Many positive trends overall but still a lot of work to do:

At the start of the recession in late 2007, the Hispanic unemployment rate was 6.3% nationwide and 6.4% in California, where more than 14 million of the nation’s 50.5 million Latinos live.

As the economy worsened, the jobless rate for Hispanics hit a peak in November 2010 at 13.1% nationally and 14.7% in California. Since then, those rates have fallen to 10.5% and 13.8%, respectively.

Graphic via the L.A. Times