Monthly Archives: November 2011

Is College Cheaper than we think?

Judith Scott-Clayton argues that college is not as expensive as it’s thought to be. I’m in the process of buying a car – wish the same would hold true for car sticker prices:

What has been buried in much of the resulting coverage is that while colleges’ published tuition and fees have indeed increased, these so-called “sticker prices” are not all that informative. For the average full-time student, net tuition – which subtracts grants and tax-based aid – is less than half of the published price at private nonprofit four-year schools and less than a third of the published price at the typical public four-year institution.

Moreover, trends in sticker prices and net prices have diverged over the past several years, such that many students are actually paying less now to attend college than they would have five years ago.

Menudo of Links

I’ve been trying to get ahead on some projects this week in anticipation of the 2011 LATISM Conference next week in Chicago. As is the norm when I get too busy, you get a menudo of links. Enjoy!

Marginal Revolution weighs in on why college students should be very careful about the majors they pick – the numbers will surprise you!

Reach Hispanic reports that 90% of Hispanic media budgets miss the mark. The numbers indicate that many organizations remain lost in reaching the Latino marketplace. If marketers are missing the mark – what about your organization’s Latino talent strategy? Hmmm.

As an online educator for close to a decade, this article over at HBR Blog Network is on point. Money quote: “We predict the online education movement will advance the same way that disruptive innovators have succeeded: by serving markets that are too costly or impossible for the incumbents to pursue, and then gradually moving “up-market.”  Indeed.

What’s the growing trend at two year colleges besides the record number of enrolling Latinos – according to the Washington Post, affluent students are choosing them too. How will this trend impact Latinos college students long-term?

When it comes to academic success, Dana Goldstein argues that the parenting problem IS a poverty problem. Great piece.

Latinos in Action

I love to highlight organizations that help provide schools with positive role models. Latinos in Action is such an organization. Based in Utah, Latinos In Action (LIA) is a class/program, both at the Junior High and High school level, that inspires bilingual Latino students to utilize their language skills in supporting their school and district community and propels these students toward a career through education. Here’s a nice article on them as well:

We do need more role models in the classroom. We do need more educators who understand their cultural and linguistic backgrounds,” she said. “We’re hoping that they come back into the education field and we can perpetuate that culture.

Photo: Laura Seitz, Deseret News

Eliminating Educational Bottlenecks

New America Media considers why the increase in Latino college enrollments has not translated into upward mobility. One researcher in the article notes:

A two-year degree is an important step up, but it’s not the same as a four-year degree, which can open more (professional) doors for a student,” said Mehan, who also suggests that failing to create more equity across all levels of higher education could well result in nothing less than the shattering of the American dream for a whole generation of youth born of immigrant families.

Couple things. Community college (for Latinos) is the major pipeline for entering four year institutions. However, most community colleges are underfunded and overextended. Second, without policies that greatly improve the transfer process between college and universities, Latino college students run a higher risk of falling through the proverbial pipeline.  Hence, Latino students fall behind other student populations in key college transitions.

As the article suggests, Latinos carry the enthusiasm and hope to obtain a college education. Admissions have certainly increased. But providing Latinos access to college is not enough. We need to retain and graduate them too.

Artwork: yaser abo hamed via Toon Pool

We’re New!

An interesting article via Inc Magazine on tapping the Latino market.  Here’s a key point about how organizations are tweaking their marketing strategies to reach the “new” Latino market – culturally:

“Marketing to Hispanics is nothing new—what’s new is businesses are trying to connect with them at a cultural level, instead of with language alone,” says Felipe Korzenny, director of the Center for Hispanic Marketing Communication at Florida State University.

Dr. Korzenny makes a point that Hispanic marketers have been preaching for decades now. Why haven’t organizations listened?

Web Age Recruiting Skills

Fascinating to see how recruitment has evolved into creating effective Boolean searches to find the “right candidate.” Check out this service. Amazing.

There’s nothing like crafting a Boolean equation to find a software engineer with every single requirement and a few of the “nice-to-haves” only to discover that somewhere in those 193 characters you’ve got a tilde instead of a minus and now your list includes tons of coffee industry IT professionals, who may also know Java.

Even writing a perfect Boolean string the first time isn’t quite so satisfying when you consider the time it took.

The Power of Expectations

A study by Sam Houston State shows that only 20 percent of Latino students are “college-ready” in reading and math, compared to more than 50 percent of white students.  While numbers are Texas specific – they’re probably similar to national ones. Several reasons were given for the low numbers including some insights from Latino students:

According to the students, school personnel advised many of them early in their school careers to transfer into lower tracks due to their average levels of performance in advanced courses.

After remaining in the lower track for many years, those students felt unprepared for advanced courses in high school. The opinions of teachers or other school personnel regarding their academic performance factored into the students’ choices to select less challenging courses…

I’ve always believed students rise to level of expectation. However, it works in the opposite direction as well.