Monthly Archives: April 2011

Have a Taco

I’ve been meaning to give a big shout out to News Taco. I’ve been reading their blog posts and articles for the last few weeks – a great resource for news from a Latino perspective. Enjoy!

Following HACU Capitol Forum Tweeps

The Hispanic Association of Colleges and Universities (HACU) is holding its annual National Capitol Forum on Hispanic Education in Washington D.C. today and tomorrow. There is a great line up of speakers and discussions. I’ve been following tweets from @HACUNews and via  #HACU. Browse through some of the excellent thoughts regarding Hispanics, higher education, workforce, and other issues from those in attendance.

Snapshot of the Hispanic Workforce

A lot of  good information via a Department of Labor (DOL) report on the Hispanic workforce - a “snapshot” if you will – within the context of the economic recovery. Lots of graphics and tables for you data junkies.  Great to see an emphasis on education from elementary to college from the Obama Adminstration going forward. One of the many strategies the DOL will be following:

Increasing college attendance and graduation rates among Hispanics and encouraging more Hispanics to pursue careers in science, engineering and technology. The President’s initiative of “Skills for America’s Future” seeks to: increase the number of college graduates; increase training in science, technology and engineering, and mathematics; and improve industry partnerships with community colleges or training programs by matching classroom curricula with employer needs.

Ready for Prime Time?

Changes in census figures are already impacting redistricting efforts in some states – two good examples are Nevada and New Jersey - both benefitting from the Latino growth. Even states like Georgia will be taking notice in the not so distant future. And while Latinos are finding new political power in certain areas of the country, this new influence also comes with tough choices and decisions that need to be made by the Latinos in these communities at the federal, state and local levels. It will be interesting to see how these issues play out and how well Latinos are ready to manage their influence.

Supporting a Growing Community

As the Census results and analysis continue to resonate across the country, no question the growth of the Latino population is the big story. Extraordinary growth in “non-traditional” Latino states like Montana, Kentucky, Alaska, North Dakota, and others illustrate how Latinos are moving beyond their Southwest roots.

As I contemplate my own relocation to Madison, Wisconsin, I’ve started to research what professional and community support groups I’ll be able to find there. Unfortunately, only a few – but these few are making a positive impact to support the city’s 74% Latino growth rate since 2000. Milwaukee, which is about two hours away from Madison, resembles much of what I find here in Cincinnati. Madison is much like other communities that are coming to grips with a growing Latino population. This article, for example, provides an illustration of how one person can make a positive difference in a growing Latino community.  Learn about Andres Moreno and how he’s making a difference.

Shifting Streams of Communication

Great post by Giovannie Rodriguez at New Generation Latino Consortium (NGLC) regarding multiple communication streams and social media. It seems social media has changed the way we should think about “reaching” groups or demographics. More importantly, the words or terms we use in this respect have also changed – from mainstream to multicultural – from melting pot to ethnic identity.

But therein lies the opportunity for Latinos or any other group vying for power on the new social web.  We are living in a time where the mainstream has been supplanted by multiple streams, the metaphor of choice, by the way, of social networking companies that trade in conversation.  The dream for Latinos may no longer be the crossover dream – i.e., the dream of entering the mainstream — but instead to create the dream stream, the one that everyone is watching, the one that most contributes to other streams, even the ones that pass for mainstream today.

These paradigm shifts have significant implications to communicating with Latinos, particularly in a work environment. How can an organization assure its message is reaching the intended internal audience, but more importantly, if it is – is it making sense?