Monthly Archives: January 2011

Lessons in Targeting Latinos via the Web

My buddies over at Bixal share this great overview of the Center for American Progress’ (CAP) new Spanish language advocacy website supporting Latino Community efforts. Bixal’s blog post provides an excellent interview with  Raúl Arce-Contreras, CAP’s Press Assistant for Ethnic Media. Even more interesting is how CAP approached the creation of this new website – not by translating current content – but by developing a website targeting Latino efforts and interests – lessons for organizations as well.

…Instead we intend to portray the content in CAP en Español in way that demonstrates how a particular issue or set of issues are important for the Latino community and communities of color. This is easier to do for some issues than it is for others.

Why Multiculturalism?

I hear this a lot – especially when it comes to organizations and the foundational argument FOR inclusive policies.  Jamelle Bouie via the American Prospect provides a simple yet solid response to those that might think multiculturalism is not needed – and outlines the reasons for WHY it is… money line:

Now, there’s something to be said for treating people as individuals and not “members of groups” in terms of formulating public policy. But group-based discrimination requires group-based remedies, and anything less risks avoiding the inequalities and power differentials that actually hinder marginalized groups.

Plaza Adelante: A Latino Economic Engine Model

Here’s a thought:  invest in under-served Latino communities in order to benefit the larger economy. Sounds easy but not necessarily done – until now.

Plaza Adelante is a collaborative, innovative community resource for low- and moderate-income Latino families throughout San Francisco. Case Adelante  provides social and economic services for the Latino community. But while housing these types of services under one roof is not new, bringing together resources that are focused on wealth creation and financial literacy for immigrant Latinos certainly is new. They’re truly innovative.  Learn more about them via their website and listen to the podcast via Marketplace Money here (starts at about the 30:00 minute mark). Text to the podcast and pictures here.

Serving the Underserved

Good article via the Economist on how Open University (in England) is meeting the needs of students who otherwise wouldn’t be able to attend college – sound familiar?  While not perfect, the college provides a solution for many students that are not traditionally able to attend college. Ironically, the school’s enrollment is increasing due to an influx of traditional students. Go figure.

FORTY years ago this month a radical innovation arrived in higher education. The new Open University (OU) began to admit students who did not have the qualifications to get into other institutions.

Are we Engaging through Technology?

Great article via USA Today regarding a new sort of digital divide – computer vs. mobile internet. What’s more interesting is the articles view about what minorities (mainly Latinos and African Americans) are doing and NOT doing with mobile technology. Engaging.

Yet mobile Internet access may not be the great equalizer. Aaron Smith, a Pew senior research specialist, says there are obvious limitations on what you can do on a mobile device — updating a resume being the classic example. Research has shown that people with an actual connection at home, the ability to go online on a computer at home, are more engaged in a lot of different things that people who rely on access from work, a friend’s house, or a phone,” Smith says

Connections on Campus

As the Latinos (particularly college students) expand into new areas of the United States, it’s important they have a “place” where they can connect with others. I’ve written before about Northern Kentucky University down the road from me in Cincinnati and how their Latino Affairs Department is an important part of making this happen for their 200+ Latinos on campus. National organizations such as the Society of Hispanic Professional Engineers provide this the same type of conenction for Latino students all over the U.S. especially in places where Latinos comprise a small part of the student body. Case in point – the new SHPE Chapter at Utah State.

Everyone wants to feel they belong. People group together in accordance to things they have in common and form bonds of friendship and loyalty.


Finally Back!

Sorry for the absence! The New Year has been incredibly busy and my postings have obviously suffered as a result. Should be back on a more regular schedule now. See you soon!