I’ve been browsing the web the last few days to see if I can find out where Latino college students congregate online, particularly in social media. Like most other college students, Latino students can be found all over Facebook, but I’m still searching for that “place” where I can find a deep pool of students….
I came across this excellent Hispanic recruitment model and blog series by Dr. Edward Romero, Founder of AgForLife. He’s developed a university recruiting model aimed at increasing the number of Latino Agriculture students at Texas A & M University. The model does an exceptional job of incorporating cultural elements. While aimed at recruiting students to college, much of what Dr….
Over the last few days, I’ve spent some time reading through tweets coming out of the Multicultural Marketing & Diversity Conference (#ANAmarketers). There were a lot of great comments on Latinos and other cultural groups regarding marketing, hiring, retention, leadership, and other topics. Here’s a sampling: …hispanics are a top priority to fuel future growth…
If you’re interested in building relationships with Latinos online, I suggest you pick a copy of Latino Link: Building Brands Online with Hispanic Communities and Content by Joe Kutchera. I’ve put together a video book review below. Joe’s book should be part of your “reaching Latinos online” reference library since it covers many of the…
It was a very busy October filled with classes, new faculty trainings, travel, projects, and vacation. Quite a bit to squish into four weeks! Over the last 18 months of writing HTM, I’ve taken small breaks from time-to-time to focus on other commitments. As I get back into my blogging “routine,” I find that these “breaks” have a…
