Monthly Archives: November 2010

Social Media: Where Do Latino College Students "Hang Out"?

I’ve been browsing the web the last few days to see if I can find out where Latino college students congregate online, particularly in social media. Like most other college students, Latino students can be found all over Facebook, but I’m still searching for that “place” where I can find a deep pool of students. If you have any ideas, please email or DM me via Twitter (@miguelacorona)

Hispanic Recruitment Model

I came across this excellent Hispanic recruitment model and blog series by Dr. Edward Romero, Founder of AgForLife. He’s developed a university recruiting model aimed at increasing the number of Latino Agriculture students at Texas A & M University. The model does an exceptional job of incorporating cultural elements.

While aimed at recruiting students to college, much of what Dr. Romero discusses in his Four Part series is appplicable to recruiting Hispanic college graduates.

In fact, Part Four of the series focuses on  professional transition.  Enjoy!

So What…..

Over the last few days, I’ve spent some time reading through tweets coming out of the Multicultural Marketing & Diversity Conference (#ANAmarketers). There were a lot of great comments on Latinos and other cultural groups regarding marketing, hiring, retention, leadership, and other topics. Here’s a sampling:

…hispanics are a top priority to fuel future growth …. employee affinity & several informal interest groups 4 employees aimed 2 foster a culture of high inclusivity….
… just because you have visual diversity, doesn’t mean u r utilizing it to its fullest potential if you are not tapping into it…. to know hispanic marketing you have to know marketing….. our workforce is diverse and 15% of its officers are diverse ……

And while I think this information is critical to know and understand – I’d like to add a comment: “So what?”

So what that Latinos are the fastest growing demographic in the United States; so what that more Latinos are entering college; so what that the Latino workforce is increasingly entering the professional workforce; so what that Latinos’ purchasing power will be close to a trillion dollars by 2011; so what that nearly 80% of Latinos engage in some type of social media; so what that businesses say Latino consumers will influence fashion and beauty trends. So what.

Most organizations still overlook this data and this business opportunity- some by choice and many simply because “they don’t get it.”

I read through a report today that stated: “demographics are not destiny.” I’ve heard this phrase before, but maybe it was the overload of data in my head – that made me reflect on what this idiom really means.

The future of Latinos in the workforce, as consumers, as entrepreneurs, as educators, and as leaders cannot be determined by demographic changes alone. It’s too simple a reason. I’d suggest that Latinos’ future – our future – will be created by choices we make individually and collectively. We are only limited by our desire to achieve it.

Book Review: Latino Link by Joe Kutchera

If you’re interested in building relationships with Latinos online, I suggest you pick a copy of Latino Link: Building Brands Online with Hispanic Communities and Content by Joe Kutchera. I’ve put together a video book review below.

Joe’s book should be part of your “reaching Latinos online” reference library since it covers many of the important topics necessary to do so. The book is relevant to a variety of audiences including organizations that are looking for practical and effective strategies to reach Latino college students online. It’s filled with an assortment of excellent case studies from research and professional experts in a number of industries. I think you’ll find it an excellent resource.

Visit Joe Kutchera’s website as well – he’s a good guy!


Refreshed and Refocused

It was a very busy October filled with classes, new faculty trainings, travel, projects, and vacation. Quite a bit to squish into four weeks!

Over the last 18 months of writing HTM, I’ve taken small breaks from time-to-time to focus on other commitments. As I get back into my blogging “routine,” I find that these “breaks” have a very positive impact – not only in recharging my batteries but also in renewing my commitment to what this blog is all about. 

I’m glad to be back online. I’ve got a few things that I’ll be working on through the end of the year including finishing up a piece of research that’s been sitting in my PC for too long and re-launching my AdMentis website.

Thanks for sticking around – I’ll see you soon!