Monthly Archives: May 2010

Guest Blogger: Edwin Martinez – Get an "Attitude"

I’d like you to meet someone that I think you’ll find engaging, Edwin Martinez. Edwin is a human resources professional with over 20 years of HR experience. He also holds a Human Resources Professional Certification (PHR). His professional background has included being an entrepreneur in the message therapy industry to being a professional actor in diversity training films. He’s written several articles and also writes over at his own blog, Winning Isn’t Everything?, so check it out when have a chance. I recently asked Edwin to share some thoughts for HTM, and he was kind enough to provide this guest blog. Enjoy!

When we hear or the read the word “attitude” most people think of “bad attitude” or negativity. A Google search of the word “attitude” provides one definition: “a complex mental state involving beliefs and feelings and values and dispositions to act in certain ways”. I want to share why professional Hispanics should walk around with an attitude!

As a Certified Human Resources Professional (PHR), I’ve been able to experience both sides of the coin in terms of my career. I have been in the HR profession for over 20 years and have held positions starting from a personnel receptionist to a human resources director. I’ve seen the effects of discrimination as well as the recognition of my talents, abilities, and skills. Today, I can look back and be proud of myself for maintaining an “attitude” throughout my professional career. Believing in myself was one of the most important steps in my professional success.

Hispanics in every industry field have an opportunity to get beyond the “glass ceiling” and knock down the walls that might block their growth and success. It’s not necessarily a lack of opportunity for Hispanics but often a lack of attitude within our own minds. Once a mindset is set to believe in all possibilities, it’s difficult to go back to a mindset of failure and defeat. Continue reading

A Menudo of Suggested Reads

Things have been a bit hectic lately – working on a couple projects plus getting some writing done on my latest study: my apologies for the lack of contact! Here’s a round-up of what caught my eye this week – interesting stuff so please take a look when you have moment. See you soon — cheers!

Recruiting Approaches that Work:  Here’s a great article profiling colleges that are using Spanish and customized recruiting strategies to reach more potential Hispanic students.  The colleges listed in the article are “get” what needs to be done and are doing it. Other colleges are also making similar efforts to increase the number of Hispanic students entering college.

Assumptions Don’t Work:  A great blog regarding how some marketers make too many assumptions about the Hispanic market and culture. Most of this can be easily applied to the recruiting side as well. Take time to read some of the comments at the end – a good discussion with many differing perspectives.

Tenacity of Hispanic Children: Here’s a report regarding the challenges and barriers Hispanic students face – and overcome – during their education. Illustrates the experiences of many Hispanic school children and how their cultural background help them overcome these challenges.

The Future of Higher Education: Great short video on the future of higher education.

On the Front Lines: I came across the Center for Latino Achievement and Success in Education (CLASE) website earlier this week and was impressed with their efforts to support the development of educators that work with Hispanic populations. Using mentoring and developmental programs, they’re on the front lines making an effort to help Hispanic students succeed in education. Check out their work!

Working on Leadership: Two events that focus on the development and participation of Hispanic leaders. GE brought together Hispanic leaders to discuss and gain insights about the current economic situation – particularly as it impacts the Hispanic community (businesses, etc). Next month, Hispanic leaders in Ohio will gather in Columbus at the Ohio State University to discuss an assortment of issues impacting the Hispanic community in the state of Ohio. Registration info can be found here.  I’ll be there!  

Success Stories: With news and stories about the Arizona immigration bill dominating the headlines, it’s wonderful to see a positive side of the debate. David Masciotra shares a great story about the success of 2nd generation Hispanics.

What's Wrong with Higher Education:A Marketers Perspective

Seth Godin shares some provoking thoughts regarding higher education from a marketers perspective. Great stuff especially if you also look at it from an industry, organizational behavior, and organization culture perspective. My favorite piece:

The solutions are obvious… there are tons of ways to get a cheap, liberal education, one that exposes you to the world, permits you to have significant interactions with people who matter and to learn to make a difference. Most of these ways, though, aren’t heavily marketed nor do they involve going to a tradition-steeped two-hundred-year old institution with a wrestling team. Things like gap years, research internships and entrepreneurial or social ventures after high school are opening doors for students who are eager to discover the new.  The only people who haven’t gotten the memo are anxious helicopter parents, mass marketing colleges and traditional employers. And all three are waking up and facing new circumstances.

The Family, Work, and School Balance

The vast majority of Hispanic college students work while attending school. I did for every one of my degrees. Research has shown that well over 80% of Hispanic college students work either full or part-time while trying to obtain their college educations. This article does a great job of personalizing these statistics and demonstrates the challenges and barriers Hispanic college students often overcome to achieve their education dreams.  Stories like the one below are not uncommon:

Jorge Lucio, 21, dropped out of North Salinas High School when he was seven months away from graduating. He wasn’t very interested in school, he said, but it’s more complicated than that. When the family’s house payment increased to $3,500 a month, Lucio and his brother were forced to increase their work hours at a local restaurant. They began often coming home past midnight.

Whether it’s family priorities, lack of financial aid, institutional support, or mentors – Hispanic college students often face AND many times overcome these barriers to complete their education. What employer wouldn’t want to increase, develop, and promote employees with these type of  positive characteristics.