Monthly Archives: May 2010

Hispanic PR/Social Media: Lessons & Application

Here are a couple more thoughts regarding the Hispanic PR and Social Media Conference. The first is from the HispanicPR Blog summarizing some of the trends and issues coming out of the conference – including numbers on the incredible number of sharing that has resulted from the event. The second comes from Bixal recognizing how the Hispanic Scholarship…

Congratulations Graduates!

It’s graduation time, and I want to extend my sincerest congratulations to the Class of 2010.  I know many college students drop by HTM so my best wishes go out to you on completing this very special journey. Enjoy this milestone in your lives. It’s hard to believe that I graduated with my bachelor’s degree 20 years ago…

Coming Soon: HTM Podcast Series on HSI Career Centers

Next week HTM will be starting a podcast series focusing on career centers at Hispanic Serving Institutions (HSIs). Colleges and universities are designated as HSI schools if at least 25 percent of full-time students are Latinos. Currently there are 265 colleges designated as HSIs with another 176 institutions designated as “emerging” HSIs (institutions falling just below…

Employers: Leverage Hispanic Marketing Strategies

I’d like to share some thoughts on how strategies utilized in Hispanic marketing and PR can be applied to attracting the Hispanic workforce. The book I mention, Workforce of One: Revolutionizing Talent Management Through Customization, can be found here via Amazon. Enjoy! Untitled from Miguel A. Corona on Vimeo.

AL DIA Gets It

It’s always great to see a 2-minute video that can summarize why employers need to pay attention to the Hispanic workforce. This video and the featured bilingual job fair is courtesy of AL DIA - a Hispanic news and  media company based in Philly. Enjoy!

Is There Any Saving Arizona?

Aye Madre: Arizona Gov. Jan Brewer has signed a bill targeting a school district’s ethnic studies program, hours after a report by United Nations human rights experts condemned the measure. …State schools chief Tom Horne, who has pushed the bill for years, said he believes the Tucson school district’s Mexican-American studies program teaches Latino students…

Please Pass the Dream Act

Immigrants come to the U.S. for many reasons, economic reasons for the most part, but also to take part in the American Dream. Education can be seen as a class issue, particularly when it comes to a college education, regardless of citizenship. The children of undocumented immigrants grow up in this unique situation – one that often…

More Lessons from the 2010 Hispanic PR Conference (Day 2)

Spent the day browsing Day 2 of the Hispanic PR and Social Media Conference in Dallas via Twitter (#HPRConf) . Again – some excellent observations shared by the attendees about reaching Hispanics via different media channels. Thanks to all those in attendance that shared their experience. I tried to categorize some of the more relevant…

Lessons from the 2010 Hispanic PR Conference

Today I spent the day browsing the tweets shared by people attending the Hispanic Public Relations  Conference in Dallas (#HPRConf). I copied over some tweets that caught my eye because I think they capture a lot of what’s relevant to attracting and recruiting the Hispanic workforce. Most of the comments came from presenters that were…

Learning From Minority Serving Institutions

A great podcast via Education Sector entitled “Improving Student Success: What the Higher Education Community Can Learn From Minority-Serving Institutions.” I’ve only been able to listen to half of the podcast; however, the discussion provides some excellent starting points for colleges – particularly in providing support services for Hispanic and other minority constituencies. Enjoy!