Friends and readers: Unfortunately, due to an unexpected medical emergency last week, HTM posts will be a bit slow. I’m currently in the hospital recovering and should be home later this week with lots of R/R expected. As time permits, I will update you on why, what, and how of my situation. I look forward to blogging more as the days pass, but for now, please stay tuned. I appreciate your support. Miguel
I was recently on the Northern Kentucky University campus to spend time with the Office of Latino Student Affairs. As a reminder, they’re hosting the first annual Educating Latinos for Kentucky’s Future (ELKF) Conference this Thursday and Friday at the NKU campus. I’ll be there sharing some tweets and blog posts during the event.
I also had the good fortune of meeting a bright and very energetic student by the name of Gabriela, and she just happens to work for the Latino student office. Like many Hispanic students in college, Gabriela is a dedicated student, actively involved on campus, and works a couple of jobs; however, this doesn’t diminish her energy or vision for the future. She was kind enough to spend some time with me to discuss her perspectives as a Latina college student in this installment of the HTM Podcast. Gabriela’s insights are very telling. She illustrates why the Hispanic college student experience is so unique and why Hispanics can bring so many experiences and skills to any organization. I hope to invite other Hispanic students as talented as Gabriela to future HTM Podcasts. Enjoy!
It was a busy weekend (getting a stomach bug also didn’t help) so I was a bit behind getting to some of the links I found interesting over the last day or so. By the way, don’t you just LOVE paella? Enjoy!
Recruiting Hispanic College Students – In Espanol
A big shout out to Bryn Mawr College, a women’s liberal arts college outside of Philly, for launching a Spanish version of its Web site. A few other universities around the country have also made the choice to actively support potential and current Hispanic college students. Colleges and universities are certainly paying attention to what is happening across the country. By the way, check out the University of Kansas‘ Spanish website. That’s right, Toto – you’re still in Kansas – and things are changing – even in Kansas. : )
ACT Report on Hispanics – Much Work Yet to be Done
The first two lines of a Hispanic Outlook article regarding an ACT Inc. report on Hispanic high school students says it all: When we talk about the academic future of Hispanic high school students, we should start by asking two basic questions: How many students want to go to college, and of those, how many are ready to go? A mixed bag of results show that more Hispanic high school students are taking the ACT test – however – the results show many are still not prepared to attend. I’m glad to see that ACT also provided some excellent recommendations to improve the gap between “desire” and “preparedness” by focusing on readiness programs across all high school populations. The last sentence of this article is just as critical as the first two: ”…these initiatives will help guarantee that every Hispanicstudent who wants to go to college has a real chance to succeed there.”
LinkedIn Showing It’s Presence on Campus
It was only a matter of time before college students began to leverage LinkedIn as a tool to socialize and build relationships with potential employers. Talent Buzz shares the numbers.
I’ve had this on-going love/hate relationship with Internet Explorer. Like many others, I use IE because it’s just the de-facto internet browser used by PC users. Lately, I’ve just had it with using IE. I always seem to have to deal with loads of pop-ups, security issues, patches, and the occasional virus – always when I least need to have these troubles. Of course, this doesn’t include unexpected fatal errors that close down ALL my tabs and windows from time to time – grrr. So I’ve committed myself to changing and begin using Mozilla Firefox. There are tons of people everywhere on the internet that rave about Firefox and how it’s better than IE. Namely, it’s an open-source browser. This means it’s supported by a community of developers and programmers that are always trying to make Firefox better. Since there’s a community that cares about the product, getting technical support is as easy as Googling for the answer. Another great benefit is all the neat and productive plug-ins or add-ons a user can use. You can literally customize your browser to meet YOUR needs and not be forced to use a canned browser. Of course, there are still those that will forever pick IE over Firefox.
So what does this have to do with my blog? Well, I got to thinking about how much college recruiting is very much a comparison between these two browsers. On the one hand, you have traditional college recruiting (the old guard) that still believes college recruiting should be done a certain way. Same old strategies – same old approaches. On the other hand, you have those that advocate a different approach – one that incorporates more technology, social media, and other non-traditional approaches. We should be more like Firefox shouldn’t we? Listening to the whole community, customizing the strategies, and sharing the information. This approach is what really makes the difference in creating change and making things better.
Hispanics have a long history of U.S. military service. The number of Hispanics having earned the Congressional Medal of Honor has been a source of pride and distinction for the Hispanic community. In fact, the first Hispanic CMOH recipient was given to a corporal during the Civil War in the Battle of Gettysburg. According to recent military data, Hispanics have seen a dramatic increase in the number of enlisted personnel serving in all branches of the U.S. military. But despite their increasing numbers, Hispanics remain under-represented at the officer level. That’s why it was great to see this post via The Americano describing the partnership between the Hispanic Association of Colleges and Employers and the United States Armed Forces. The goal is create more opportunities for Hispanics in the military at all levels of the military through scholarships and other educational approaches.
Excelencia in Education continues its tremendous work with a study regarding emerging Hispanic Serving Institutions - or HSIs. If you’re not familiar with the term, HSIs are colleges or universities where total Hispanic enrollment constitutes a minimum of 25% of the total enrollment. According to Hispanic Association of Universities and Colleges (HACU) one of every two Hispanic attends an HSI. This study is another indicator providing evidence of the increasing number of Hispanic students attending college. Based on the study’s analysis, there are 176 emerging HSIs. These are institutions where Hispanic undergraduate full-time equivalent (FTE) enrollment is somewhere between 15 and 24 percent. Additionally, these emerging HSI schools are located in 20 states. One area of concern I see in the study’s results is the high concentration of emerging HSI schools that are community colleges (44%). With transfer rates from community to 4 year colleges low and needing to improve, more work and investment needs to be done to assure community college students (many of which are Hispanic) have the support to make that successful transition. I encourage you to review the whole report.
Update: Diverse Issues in Higher Education also has an excellent write up on the study.
What’s the future hold for college recruiting? Kevin Wheeler provides a great list of 40 factors that he sees in the future. While most of Kevin’s great list is linked to incorporating online technologies, I think there is also an opportunity in the college recruiting industry to change the paradigm in another way. This includes changing the “one size fits all” recruitment strategy (or paradigm) to one that integrates and appreciates the complexity of the diverse workforce. Much like consumer-centered models are designed to target a diverse population, college recruitment strategies can mirror this same approach. Why should diverse and inclusive strategies wait until employees enter the organization?
The reality of the economic times makes phrases like “cautiously optimistic” a real good thing. So say several CSOs around the country about MBA hiring via Business Week.
At the same time, there are a number of signs that the MBA job market could improve, albeit slightly, in the coming months and a growing sense of optimism prevails among career services officers, says Kip Harrell, president of the MBA CSC. According to his group’s survey, full-time MBA job postings appear to be rebounding; 34% of schools reported an increase in full-time postings this fall. And, perhaps even more important, fewer schools are reporting declines, with 48% of schools seeing a reduction in full-time postings, as compared with 70% of schools last year.
I hear the same from several CSOs that I speak to on a regular basis. I think some areas of college recruiting are doing better than others so it makes the overall environment look better than it really is – however – one point I think is on point — the bleeding seems to have stopped. For another take on how the college recruitment environment is doing – check out the great podcast put out by Lindsey Pollack.
Louis Pagan over at Latino Rebranded shares an excellent post regarding the Hispanic Cyber Study put out by AOL. The statistics are eye opening and again can be applied to employers looking to leverage information on Hispanics, particularly Hispanic college students, and their online activities. A key observation:
They spend over 24 hours online per week, half of that time connected via mobile device. They are highly innovative, thus are early adapters.
Employers need to consider how this social media trend can benefit their campus recruitment efforts given that Hispanics are incredibly active in using this technology.