Great report put out by Center for American Progress regarding assimilation among new immigrants including Latinos. The report examines the future outlook for immigrants, projecting their gains through 2030. The report counters some conventional wisdom regarding Latinos and assimilation. Money quote: Hispanic newcomers show very positive rates of advancement by 2030. This is contrary to…
An interesting article via Inc Magazine on tapping the Latino market. Here’s a key point about how organizations are tweaking their marketing strategies to reach the “new” Latino market – culturally: “Marketing to Hispanics is nothing new—what’s new is businesses are trying to connect with them at a cultural level, instead of with language alone,”…
I still consider myself a social media zygote. When you consider all the opportunities yet to be discovered, especially in education, social media really is the new frontier. George Couros shares some interesting points, among others, regarding education, culture and social media: Building tolerance and understanding of cultural diversity. There are so many different cultures…
During the course of study last year, I had an interesting conversation with a client regarding race. This individual considered himself Latino; however, had the outward features of an African American man. We discussed his occasional “demographic challenge” of whether he considered himself an African American or some other race given his ancestry. This is…
Marybeth Gathman at the Chronicle suggests most predominately white institutions (PWIs) might not be ready to support increased Latino enrollments at colleges and universities. Some colleges are taking notice. While HSIs are effectively addressing a growing Latino student population, questions remain about how colleges outside of traditional Latino regions will meet Latinos’ unique needs: Many…
An overview of major cities where ethnic/racial demographic groups are the majority. This graphic by the Washington Post shows that Latinos are leading the way.
Huffington Post has just launched LatinoVoices which promises to “provide an authentic Hispanic-American perspective on current events and cultural trends.” They’ve included a great piece on Latino college student perspectives and experiences in their inaugural offering. The Editor for HuffPost LatinoVoices is Miguel Ferrer who I had the pleasure of meeting last year. I’ve already…
Leslie Berestein Rojas interviews Dr. Jody Agius Vallejo regarding the Latino middle class. Excellent insights regarding how traditional socio-economic factors alone cannot explain the rise (and fall) of the Latino middle class. Dr. Vallejo also makes the case for passing comprehensive immigration reform and the Dream Act. … we need comprehensive immigration reform that includes…
I heard an interesting story this morning on NPR regarding economists that attempt to predict economic performance (job creation, unemployment, economic growth) for a given month. As a whole, these economists are referred to as “the consensus” and their impact on markets can be significant. Organizations base much of their activities on what “the consensus”…
Glenn Llopis makes a great case for multicultural talent matching multicultural marketing. Ironically, as Glenn notes, many organizations still “don’t’ get it.” To authentically capture the growing multicultural market segments in America, corporations must be more strategic in how they integrate multicultural talent to support business growth. For example, just because Hispanic purchasing power is…
