Category Archives: Social Media

Googling Job Applicants

It’s not shocking to realize that most human resource functions these days “Google” a job applicant’s name as part of their preliminary background research. What’s interesting is what decisions organizations are making based on the information they find. According to Forbes, most candidates are eliminated due to lying about their qualifications. My two cents –…

LATISM-Chicago Tweet Up!

Last night I had the opportunity to participate in the first LATISM-Chicago Chapter Tweet Up at DePaul University. Many thanks to NewFuturo for sponsoring the event which focused on education. The Tweet Up also gave many of  us #LATISM tweeps the opportunity to finally meet “in real life.” I did more listening than talking last…

Adding Another Voice

Huffington Post has just launched LatinoVoices which promises to “provide an authentic Hispanic-American perspective on current events and cultural trends.” They’ve included a great piece on Latino college student perspectives and experiences in their inaugural offering. The Editor for HuffPost LatinoVoices is Miguel Ferrer who I had the pleasure of meeting last year. I’ve already…

Social Media & Recruiting: Two Perspectives

Here are two interesting and very different perspectives in regards to recruitment and social media: one from a social media perspective (Beyond Offers) via Chris Brogan and another from a legal/HR perspective  (What’s Worrying Recruiters about Social Media) via an ERE podcast. Shared without comment. : )

Have a Taco

I’ve been meaning to give a big shout out to News Taco. I’ve been reading their blog posts and articles for the last few weeks – a great resource for news from a Latino perspective. Enjoy!

Shifting Streams of Communication

Great post by Giovannie Rodriguez at New Generation Latino Consortium (NGLC) regarding multiple communication streams and social media. It seems social media has changed the way we should think about “reaching” groups or demographics. More importantly, the words or terms we use in this respect have also changed – from mainstream to multicultural – from melting pot to ethnic identity. But therein lies…

Lessons in Targeting Latinos via the Web

My buddies over at Bixal share this great overview of the Center for American Progress’ (CAP) new Spanish language advocacy website supporting Latino Community efforts. Bixal’s blog post provides an excellent interview with  Raúl Arce-Contreras, CAP’s Press Assistant for Ethnic Media. Even more interesting is how CAP approached the creation of this new website – not by translating current content – but by…

Are we Engaging through Technology?

Great article via USA Today regarding a new sort of digital divide – computer vs. mobile internet. What’s more interesting is the articles view about what minorities (mainly Latinos and African Americans) are doing and NOT doing with mobile technology. Engaging. Yet mobile Internet access may not be the great equalizer. Aaron Smith, a Pew…

Book Review: Latino Link by Joe Kutchera

If you’re interested in building relationships with Latinos online, I suggest you pick a copy of Latino Link: Building Brands Online with Hispanic Communities and Content by Joe Kutchera. I’ve put together a video book review below. Joe’s book should be part of your “reaching Latinos online” reference library since it covers many of the…

I'll Be Live Blogging the CHL Summit

Just an FYI that I’ll be “live blogging” the Center for Hispanic Leadership’s Leadership Summit this Saturday.  The Summit begins at 11:00 am EST from the Junior Achievement Finance Park in Los Angeles. I’ll be a panelist for two sessions but will cover the other workshops through the day. You can also follow the leadership summit on Twitter via #CHLSummit. I’ll…