Category Archives: Social Media

Leveraging ERGs with Web 3.0

Employee Resource Groups (ERGs) provide organizations with many potential benefits – internally and externally. Michael Brito at BritoPian adds a social media layer to the discussion. He explores how, with right structure and policies, social media can help organizations build employee brand ambassadors. Given the competition for talent, this social media strategy casts a wider…

Pulling Back the Curtain

Kevin Wheeler at ERE shares 5 reasons why the traditional workplace is evolving: expectations, choice (not control), focus on employment branding, interest in the candidate experience, and focus on making “lists.” I couldn’t agree more with his thoughts. When you consider that each of these reasons is impacted by the emergence of social media –…

Buh Bye

LatPro announced that it is closing its “LatPro Networking” site on June 20th. I was a member of the network, but I wasn’t very active due to the site’s – how can I say this delicately – blandness. What’s interesting is that LatPro’s announcement comes just as other job boards (e.g. CareerBuilder and Monster) are…

Don’t You Get It? Web 2.0 is Sooo 2009

Today I pushed up a new video about mobile internet and social media, and how  together they can be a key strategy for reaching and attracting Latino talent to your organization. It’s an important factor because Latinos consistently over-index on mobile phone usage as compared to the general population. And while many industries and organizations…

Reality Check: Boards & Portals Losing Ground

Interesting graphic via Sirona Consulting about where job seekers are getting their career information. First choice (company site) is obvious but social media platforms have been gaining ground the last two years. And by the way – I agree  it’s more than a Facebook page or tweeting out jobs. Organizations need to have a strategic…

Reality Check: King of the Job Boards

Internal referrals and job boards are still the top two sources for filling job openings. Interesting numbers supplied via ERE and Silk Road Ink. Social media near the bottom (3.5% ) but 2011 was the first year social media was included in such a survey. Note Monster’s place on the list – corresponds to my…

Relationships: The Key to Finding Latino Talent via Social Media

The 2012 Bullhorn Reach Social Recruiting Activity Report regarding social recruiting shows that recruiters use LinkedIn as their primary social media recruiting tool – far more than any other (see graphic below). Interesting piece of data when one considers that Latinos over-index in their use of social media tools. However, which social media tool is…

The Job Board Abyss

Two pieces about social media and recruiting that forecast similar ideas: many organizations are using recruitment approaches that are so, well…. 2007. The Wall Street Journal highlights organizations that are bypassing resumes and instead exploring a candidate’s “web presence” to determine organizational fit. Along with online surveys, social media tools such as LinkedIn are providing…

The Future of Work

What’s the future of work? I came across this incredible video today (h/t Luis Suarez) that captures what I think the future of work will look like – and what it is for me – now. Over the last few years, I’ve developed multiple identities and/or multiple jobs: college instructor, blogger, entrepreneur, researcher, community activist,…

Social Media – Not Job Boards – Build Diverse Talent Pools

A great video shared by Sirona Says regarding recruiting’s “perfect storm.” A lot to consider in the video, and I agree that many organizations (and recruiters) are still not embracing social media as a viable recruitment tool. When you consider the opportunity social media provides in helping build diverse and multicultural talent pools, it’s impracticable…