Category Archives: Social Media

Social Recruiting & Mobile: Most Employers Still Not Getting It

When it comes to implementing an effective multichannel college recruiting strategy, employers are still well behind the expectations of tech-savvy college graduates. According to this study by Potential Park: Today’s graduates are miles ahead of the employers in using career websites, social and professional networks as well as in their open mindset for smartphone usage….

Reality Check: Uncovering Talent

It’s About the Information

   Adrian Kinnersley suggests that LinkedIn isn’t harming 3rd party recruiters but rather job boards. According to Kinnersley, talent recruitment is becoming a niche game: Recruitment advertising spending decisions are now being driven by the need for platforms which allow effective interaction and the ability to target an audience of choice. LinkedIn is a much…

Simple is Better

Do a quick search for social media recruiting and you can find thousands of links to strategies, models, and trends regarding how organizations are trying to use these tools to attract new talent. Blogs are dedicated to it, conferences discuss it, and organizations are still trying to get it But more often than not, simple…

Tweet to Your Next Job

Since this is the season to be looking for Summer 2013 Internships, Bullhorn Reach has some great tips for college students looking for full-time and Summer jobs using Twitter.

Recruiting Latinos in the Digital Era

With everything going on the last couple months of 2012, I forgot to mention my article regarding recruiting Latinos via social media in the Fall edition of NSMBA Magazine. I was honored to be given the lead on the cover. You can read the digital version here (requires e-mail registration). Enjoy!  

Companies Aren’t Mobilizing

Last week I finished up an article for NSHMBA Magazine regarding how social/mobile recruiting strategies can help target Latino talent (article should be out in October). Since then, I’ve been doing more research on the topic, especially from a Latino talent market perspective. There is plenty of opportunity for employers and other organizations (non-profits, professional…

It’s the Culture Stupid!

Lauren Formalarie at SayItSocial.com has two great posts (here and here) regarding cross-cultural corporate social networking. Given the multinational reach of many organizations, any external or internal corporate social networking strategy needs to address differences in culture. Depending on the level of diversity a company is trying to reach, cross-cultural research could be a massive…

Social Recruitment & Latino Talent

More perspectives on the role social media will play in finding and developing talent. Some new services are budding – others not so much. Bullhorn Reach summarizes the views of several thought leaders here. Given the increasing number of Latinos using mobile technology and social media, it’s an interesting topic, especially when you factor in…

Adapting to BiCultural Talent via Social Media

Gustavo Razzetti at ClickZ provides an interesting recap on his talk regarding bicultural Latinos and engaging them via social media. Indeed, as Gustavo notes, Latinos live in two very distinct social media channels: one foot in the mainstream and the other firmly placed in the Latino space. And very often – they blend together: Latinos…